Retail Detail. Macy’s Taps Doo.Ri for Next Design Collaboration

October 19, 2011 • Fashion Blog, Retail Detail, Shopping

Doo.Ri Chung's sketches for her upcoming Macy's line

Undeterred by the fledgling popularity of Karl Lagerfeld’s ‘Impulse’ collaboration, Macy’s has picked Korean-American designer Doo-Ri Chung for the latest installment of designer partnerships. Chung will be the fifth designer to crate a capsule collection for the retail chain, n their ongoing efforts to appeal to a younger and more fashion forward audience.

Chung’s collection line, Doo.Ri, is known best for its sophisticated minimalism and modern geometric shapes. Her take on fast fashion will include trench coats, leggings, long dresses and artful prints. The price point is set to hover between $39 and $159 and WWD believes casting such a wide net of exposure for the young designer will be a great opportunity. The range will be sold for eight weeks starting February 15, following the completion of Giambattista Valli’s collection which debuts next week.

NY Mag begged the question on how well these design collaborations are selling, since rumor has it that Karl Lagerfeld’s line is already on sale after a very short shelf life. Macy’s only indication of  success came in their comment regarding projected growth, stating, “the series is resonating, and will continue at least through 2012 with other designers.”

-Alia Rajput

Article and Photo Source: WWD

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