“Twilight” fans and fashionistas unite! DKNY and DKNY Jeans have tapped Ashley Greene for an exclusive one–year agreement to represent the brands in its advertising campaigns. Ashley Greene, who plays fiesty vampire Alice Cullen in the “Twilight” film series, will also serve as the brands’ ambassador. “Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives”, says Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications.
Greene is also enthused for the partnership noting in her statement, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
The relationship between the actress and the fashion house began when Greene first wore Donna Karan to a Berlin premiere of “Twilight Eclipse” in June 2010. In July, Greene hosted Super Saturday in the Hamptons where she wore DKNY. In September 2010, the house invited Greene to attend the designer’s Spring show and, most recently, Karan designed a custom gown for Greene to wear to the 2011 Costume Institute Gala at the Metropolitan Museum. As the newly minted brand ambassador, Greene will appear in the upcoming global ad campaign for Spring 2012, currently being photographed by Inez and Vinoodh. And of course, look for those fiery eyes and that porcelain skin in five upcoming films: “The Twilight Saga Breaking Dawn: Part 1” (November 18, 2011) & Part 2 (November 2012), “Butter” (February 2012), “LOL” (2012), and “Olivia Twisted” (2013). Congrats to Ashley Greene on this exciting new role!
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