Armani Gets Technical
A|X Armani Exchange is preparing an interactive video app that will allow its followers to create their own music video fashion shows. The A|X Videopad app for iPhone and iPad is the final piece in a year-long celebration of the 20th anniversary of A|X, a younger-themed collection from Giorgio Armani. The app can be shared through Facebook and Twitter and includes a link to the A|X online store for shopping. It is expected to launch next week.
“It’s like Stylepad, but times 100,” said Tom Jarrold, chief marketing officer for A|X. Stylepad, which launched earlier this year, is an app that allows users to design their own A|X pages by selecting a background, casting a model from supplied images and writing a personalized message over the image to share with friends on social networks.
Coach to Collaborate with Hugo Guinness
Coach has partnered with London-born artist Hugo Guinness on a series of bags and small leather goods that will launch at retail in February. There are 17 items in the collection, and prices range from $68 for a key fob to $398 for a reversible leather-canvas tote. The artist created four designs that are exclusive to Coach — the coffee cup, sunglasses, the key ring and a ticking stripe — and the company chose two other designs to feature as well: the handcuffs and the boxer.
To promote the line, Coach has created a special broadsheet that will be inserted into key regional publications and national men’s fashion magazines. The insert, which is on newsprint, quotes the designer: “I am inspired by what I see around me in the city and in the country: something overlooked and perhaps unusual to see in a picture, the everyday things of life that we tend to ignore. That’s what appeals to me: honesty, simplicity and humor.”
They will be sold on coach.com and at select Coach store locations in North America, Japan, China, Hong Kong, Singapore, London, France and Ireland.
Ali Lohan’s “Modeling” Keeps Shocking People
Apparently, there are other people working in the Lohan family. Ali Lohan‘s cover of Fault magazine hit newsstands yesterday and there’s already some controversy. The magazine features 17-year-old Ali on its cover, rocking a short, dark wig with blunt bangs. Pictures inside the magazine show Lohan in an itty-bitty rubberized dress and a short, white sweater and no pants. Lohan drew scrutiny last month when reports speculated whether she’d had plastic surgery after her cheekbones looked more pronounced. She also appeared very thin, fueling further rumors of an eating disorder.
Lohan’s modeling agency director responded at the time, to E! News, “I can confirm that [Ali] Lohan has not had any surgery … As a young girl who is growing up, it’s natural for her facial features to change slightly, and we see this with many of the younger models we represent. [She] is a beautiful 17-year-old girl who is growing into her face and body.”
– Taneisha Jordan
Source: WWD; NY Post