The J Brand and City Year collaborative colors
Another big-hearted and crucially important gesture to be noted this week was the launch of the J Brand Jeans charitable initiative benefiting the nonprofit organization City Year. City Year is an organization which aims to reduce the high school dropout rate by Stacey SNIFidentifying public school students at risk of dropping out and providing them with mentoring, role-model and tutoring services to stay on track.
The collaboration, announced last month at Variety‟s “Women in Hollywood” luncheon involves a J Brand capsule collection of three limited edition colors in its skinny fit style. Made for both women and girls, the line kicked off this week and is being sold exclusively on the J Brand website, jbrandjeans.com, with 100% of the net proceeds of these jeans donated to City Year.
J Brand and City Year in Vine
City Year L.A. works closely with the entertainment community to build support for their critical dropout prevention work. CAA, a partner to J Brand, and DreamWorks partner Stacey Snider, who was recognized for her work with City Year as a 2011 Lifetime Impact Honoree at Variety‟s Power of Women event where she announced the collaboration, were instrumental in connecting City Year and J Brand. “After meeting with Stacey about her support and contribution to City Year, we participated in their „Spring Break‟ event last year and were so moved that we created a collaboration with CAA and Stacey to raise money for this outstanding organization. High schools just a few miles from where our jeans are produced have some of the highest dropout rates in the nation. As a Los Angeles based company, City Year is a perfect way for J Brand to make a difference and give back to our community,” Jeff Rudes, Founder and CEO of J Brand.
J Brand and City Year in Apache
For more information on City Year, visit cityyear.org. Shop the City Year ans J Brand collaborative styles at jbrandjeans.com.
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Tags: charitable intitiatives, City Year, denim, fashion, fashion collaborations, J Brand, Jeff Rudes, skinny fit jeans, Stacey Snider, Variety's "Women in Hollywood" Luncheon