Storm Didn’t Slow Many Shoppers
The freak October snowstorm that dumped more than two feet of snow on parts of the Northeast over the weekend had relatively little impact on most retailers in the region. New York City’s Central Park recorded 2.9 inches of snowfall during the storm. “This is the first time since records began in 1869 that an inch or more of snowfall has been recorded during the month of October,” the National Weather Service reported.
Nevertheless, most merchants and malls were able to remain open through the day Saturday and reopen on time Sunday. However, the weather did cause some retailers to modify their hours. Macy’s closed 15 stores early on Saturday and delayed the opening of 15 additional stores on Sunday due to power outages, Macy’s spokesman Jim Sluzewski said.
Stuart Weitzman Opens New Flagships
Shoe designer Stuart Weitzman opened up two new stores: his 1,600-square-foot flagship, at 675 Fifth Avenue in New York and an 1,800-square-foot flagship boutique at 701 North Michigan Avenue in Chicago. “Landlords are looking to fill space,” Weitzman said, explaining why he’s rolling out stores now. In addition, “Women want to find something wonderfully made, styled right, and doesn’t mean they have to spend a fortune on it. I think I am kind of benefiting from women looking for a little more value for the buck. It drives you on.”
For 2012, openings are slated for New Orleans; Hackensack and Short Hills, N.J.; Palo Alto, Calif.; Los Angeles; Chestnut Hill, Mass; Charlotte, N.C., and Boca Raton, Fla.
David Yurman Launching E-Commerce
David Yurman is the latest brand to give its customers the opportunity to shop on the go. The fine jewelry company has partnered with “Create the Group” to launch m.davidyurman.com, its first mobile-commerce site. “Many of our brand devotees are busy executives with little time to shop, as well as people who simply appreciate the ease, convenience and speed of a world-class mobile-commerce experience,” said David Yurman president Carol Pennelli.
Both Yurman and Create the Group are hoping this launch will make it easier to reach customers as they enter the holiday shopping season. Features on the mobile site include an extensive product catalogue, a “Style” shopping section, where customers can shop directly from celebrity looks, and the same ad campaigns featured on davidyurman.com. Mobile-enabled GPS also comes into play in the Store Finder, giving shoppers the ability to search for the closest David Yurman boutique or luxury department store carrying David Yurman, based on their location. Mobile shoppers also get access to exclusive mobile promotions.
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: "Create the Group", Carol Pennelli, David Yurman, David Yurman E-Commerce, Fashion Headlines, fine jewelry, Jim Sluzewski, m.davidyurman.com, National Weather Service, October snow storm effect on shoppers, Stuart Weitzman, Stuart Weitzman Opens New Flagships