Retail Detail. Macy’s, Target Plan First Midnight Openings on Black Friday

November 1, 2011 • Fashion Blog, Retail Detail, Shopping

November is  here! And while we spend the next couple days washing the glitter out of hair and rubbing away the raccoon eyes from the Halloween weekend, we have officially entered the pre-holiday arena and you know what that means: shopping! Retailers are already rolling out their plans for holidays hours and sales starting with the mother of all shopping days, Black Friday. In recent years stores have opted to open their doors earlier and earlier on the day after Thanksgiving, giving shoppers a chance to shop while they’re still digesting their turkey. This year, the bar has been raised higher, er, earlier as two major shopping destinations will open for business when the clock strikes twelve.

Macy’s Inc. told the Huffington Post it open all of its namesake stores at midnight on the day after Thanksgiving for the first time.  More than 800 Macy’s stores will stay open for 23 hours and close at 11 p.m. on Friday, Nov. 25. That compares with last year when Macy’s opened eight stores at midnight while the rest opened at 4 a.m. Martine Reardon, Macy’s executive vice president of marketing, said the midnight openings are a response to customers’ requests. “People want to shop through the night,” Reardon said.

Target was actually one of the first retailers to announce its Black Friday hours this year, stating last Friday that it would open its doors at midnight for the first time ever and offer Black Friday specials at that time. Like Macy’s, it plans to stay open 23 hours. More merchants are expected to announce their hours and deals for the Thanksgiving weekend in the next week or so. This new trend of not only opening earlier, but announcing Black Friday hours earlier is likely a response retailers are giving to shoppers who like to map out their plan of attack. So this year,if you need some post-pumpkin pie cardio, strap on those sneakers and get shopping!

-Alia Rajput

Article Source: Huffington Post

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