Beauty Buzz. Rachel Roy Unveils Eye Shadow Palette

November 2, 2011 • Beauty, Designers, Fashion Blog

Rachwl Roy's new day to night eye palette

You know when you love a fashion designer’s signature style so much, you wonder how it would translate into beauty products? Well, that questioned was just answered for beloved American designer Rachel Roy, who just released her first foray into beauty with a refined and elegant day to night eye shadow palette. Packaged in an easily tote-able, all-in-one case, the colors include five daytime-friendly neutral and bronze tones, four shimmery (chocolate, bronze, yellow gold, and orange-gold), and one beige with a satin-finish. For a sultry evening look, Roy chose watery tones like sky-blue, navy blue, iridescent teal, forest green, and deep violet. Both sets also include a shimmery highlighter for cheek and brow bones and two slim shadow brushes.

Roy told Allure that the big move into beauty was an organic decision, born out of her own personal style. “Makeup is such a part of who I am, from the Indian side of me that always loves a smoky eye, to the love of experimenting and trying new things with color,” she says.  To encourage experimentation, Roy even includes QR codes on the back of the palette that direct to online tutorials on how to create a few of the signature looks. Though truly, the artist is in your hands. Or should we say in your purse, since you’ll want to take this fold up, paint-splattered compact with you everywhere.

Shop the Rachel Roy Eyeshadow Collection, $32, at


-Alia Rajput

Article and Photo Source: Allure

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