Wait, what is this now?
In a press conference yesterday, Mayor Bloomberg announced that he hopes the Hudson Yards development site in far-west midtown will eventually host Fashion Week. Plans for the 26-acre site spanning blocks in the thirties and forties by the water include a “sprawling, modern center,” to be called the Culture Shed, which is where the Mayor would like Fashion Week to eventually take place. “Fashion week has grown so much. It’s outgrown Lincoln Center already … We need to make sure that we have the venues for these kinds of events and the Cultural Shed is one of those buildings,” he said.
According to New York Magazine, In 2006, before Lincoln center was confirmed as Fashion Week’s new home, Council of Fashion Designers of America representatives met with Mayor Bloomberg to discuss Hudson Yards as a potential Bryant Park replacement. CFDA chief executive officer Steven Kolb says the organization is still open to moving Fashion Week there in the future, and encouraged the city’s fashion industry to get involved with the space. And some brands are already planning the leap over to the new development. Coach reportedly signed a deal to move their corporate offices into a 51-story Hudson Yards building to finally get its 1,600 New York employees in the same space. The Yards’ chairman also expects a high-end department store to commit to a space there by the end of the year. Though Bloomingdale’s was approached, they ultimately passed and now Nordstrom seems like a the strongest contender. Also a large Equinox gym has has been slated for the Yards.
But before we get up in arms about leaving the sleek and chic, airport terminal-like space of Lincoln Center (which is SO much better than the stabby cobblestones of Bryant Park), development on The Yards isn’t scheduled for completion until mid-2015. Whew. I personally love the Lincoln Center complex and now that they took the AOL media lounge out of the middle of the lobby? Come on, it’s great now.
But whatever is decided, NY Mag makes the solid point that Mayor Bloomberg might want to rethink how he refers to Hudson Yards as a future Fashion Week home. Even if it bears little to no resemblance to the actual thing, the official Fashion Week space will forever and unquestionably be called the “tents”. Which is decidedly more glamorous than the “shed.”
Article Source: NY Mag
Photo Source: ladybrillemag.com
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