Today’s Fashion Headlines. November 14, 2011

November 14, 2011 • Fashion, Fashion Blog

Evelyn Lauder passes away, Cheryl Burke joins as a new face of Macy's and Louis Vuitton adds more to the team

Evelyn Lauder Died This Weekend

Evelyn H. Lauder, who for the last 18 years has personified awareness building and fundraising efforts to fight breast cancer while serving as an executive of The Estee Lauder Cos., died at her Manhattan home Saturday. Her business role  as senior corporate vice president and head of fragrance development worldwide at Lauder was intertwined with her fierce dedication to helping those suffering from breast cancer. She founded The Breast Cancer Research Foundation in 1993, and to date the organization has raised more than $350 million for research. BCRF currently supports 186 cancer researchers globally.

The cause of death was described as complications of non-genetic ovarian cancer. She was 75.

Louis Vuitton Adds More to the Team

Louis Vuitton has beefed up its communications department following the exit of communications director Antoine Arnault, who is now at the management helm of luxury men’s footwear specialist Berluti. Vuitton has tapped Emmanuelle Guillon to become its communications director in charge of advertising and digital creation. Guillon comes from an agency background, and most recently worked at Agence 133, an arm of Publicis Groupe. In addition, Isabella Capece Galeota has been promoted to communications director in charge of public relations and events. Capece Galeota has been in Vuitton’s p.r. department since 2007, and has also worked at Fendi and Giorgio Armani. Both women report to Pietro Beccari, Vuitton’s executive vice president, marketing and communications.

Macy’s Gets Cheryl Burke for New Campaign

Macy’s will launch an exclusive activewear line this spring called Ideology, and has tapped “Dancing With the Stars” veteran Cheryl Burke as the collection’s face and brand ambassador. The line of jackets, tops, yoga pants, shorts, sweatshirts and sports bras will debut in February in 160 Macy’s doors. In some stores, Ideology will sit in the Macy’s activewear department near brands such as Nike, Puma and The North Face. In stores without dedicated activewear departments, Ideology will sit in the better sportswear department.

The collection is priced from $7.98 to $58 and will be the entry-level price point among the department store’s activewear assortments. Burke has a yearlong deal to promote Ideology in a marketing push that includes in-store appearances and a branded Facebook page and Twitter feed. Next fall, Burke is expected to appear on the 14th season of “Dancing With the Stars,” and Macy’s plans to integrate Ideology into the show. Macy’s has been an advertiser on the dance competition for several seasons.

– Taneisha Jordan

Source & Photo: WWD

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , , ,

Leave a Reply