Today’s Fashion Headlines. November 15, 2011

November 15, 2011 • Fashion, Fashion Blog

Tamara Mellon plans for her own lifestyle brand, Bar Refaeli makes a new clothing collection and Tinsley Mortimer makes her writing debut

Tamara Mellon Plans Lifestyle Brand

According to industry sources in Europe, the founder and chief creative officer of Jimmy Choo Tamara Mellon, who has abruptly resigned her post, is preparing to launch her own lifestyle brand in the mold of Ford and Burch. One source said funding is already in place for a Tamara Mellon brand, but did not provide further details or a timetable for a launch. Since her resignation was revealed on Sunday, Mellon has declined all requests for interviews.

Mellon, who is based in New York, will depart Jimmy Choo at the end of the month.

Bar Refaeli’s New Clothing Line

Bar Refaeli’s next project will be modeling her own innerwear line due to launch in January.Refaeli plans to introduce the collection, which goes by the name Undeez, on the brand’s e-commerce site, which is due to open in Europe in early 2012, before going live in the U.S. later in the year. The collection, which is positioned in the affordable-midrange price segment, targets people age 25 to 45.

The line focuses on comfortable everyday basics for women and men, according to Refaeli, including innerwear, undershirts, tights and camisoles in a variety of shapes and colors. “We have professional designers, of course, but my ideas and input go into every single item.…I try everything before it’s manufactured. I choose the fabric and have the last word on the items,” Refaeli said.

Tinsley Mortimer’s Debut Novel

Tinsley Mortimer has penned her debut novel titled “Southern Charm”. The book follows Minty Davenport, a small-town Southern belle who leaves Charleston, S.C., for New York with visions of skyscrapers and yellow cabs dancing in her head. Before long, Davenport has landed a p.r. gig, her picture in the pages of fashion magazines and the city’s most eligible bachelor. Everything is peachy until a fellow “It” girl makes Minty the target of some nasty rumors. Luckily, Davenport’s Southern charm prevails.

“Obviously real life inspires a lot of people when they write fictional stories,” said Mortimer of the book, which is due out in May and is being billed as a summer read. “There are definitely some similarities between me and Minty — she has blonde hair, and she curls it, and she wears a lot of color.” Mortimer’s been at work on the book for a year. Rather than hire a ghostwriter, she said she relied on the help of a close friend who is a writer and prefers not to be named.  As for any juicy plotlines that could ruffle the feathers of Manhattan’s elite, Mortimer said “readers will probably play a guessing game as to who’s who in the book. There are certainly things that happened in my life, and people surrounding my life, but they are honestly all fictional characters. They are totally made-up people.”

– Taneisha Jordan

Source & Photo: WWD

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