Today’s Fashion Headlines. November 18, 2011

November 18, 2011 • Fashion, Fashion Blog

James Franco starts for Seven for all Mankind, Costello Tagliapietra makes a diffusion line and Rihanna plans for a new scent

James Franco’s 27th Next Job- Director

James Franco has been tapped to direct and photograph the upcoming multimedia spring campaign for Seven for all Mankind. This is the first time Franco will helm an advertising shoot, with the print results set to break in March magazines and filmed segments to go up online around the same time. The campaign, whose creative details are being kept under wraps until filming is complete, will emphasize a narrative approach, using a large cast portraying a free-spirited and glamorous California lifestyle.

“I don’t know how to design clothes, nor do I really want to, but I’m fascinated by the designers I’ve worked with, like Frida [Giannini] at Gucci,” said Franco. “I’m interested in all kinds of design and creativity. On films, you work with artists and craftsmen and designers and wardrobe and hairstylists and other actors and directors and writers and musicians. Being in movies for 15 years has taught me how to collaborate and how to make these different creative types coalesce.”

Costello Tagliapietra’s Secondary Coming

Can’t afford Costello Tagliapietra? You might have a chance to with their new line (finally!). Jeffrey Costello and Robert Tagliapietra are launching the contemporary C&T Costello Tagliapietra line for this upcoming spring. The line of 13 dresses, each retailing for $298, is the fruit of a licensing partnership with The Jones Group.

“This is almost like a love letter to all the women we worked with who couldn’t afford what equates to rent on a dress,” Tagliapietra says. “They would buy clothes that were a lot more affordable or wait until things were on sale. We can finally give women something they can just buy and not have to stress about… It’s always been a dream of ours to do something that was more accessible in terms of price point and had a broader reach.”

Rihanna’s New Scent Will Be Better Than the Last

When Rihanna launched her first fragrance, Reb’l Fleur, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. A resounding 68 percent voted for the rebellious persona, and that became the name of her second women’s scent, Rebelle by Rihanna. The scent is classified as a gourmand chypre, created by Caroline Sabas and Marypierre Julien at Givaudan. The new one is a sassier sister, or as the perfumers say, it is “built off the sexy back of Reb’l Fleur.”

The star’s licensee, Parlux Fragrances Inc., will launch the fragrance in early December at Macy’s with high hopes that it following in the lucrative footsteps of its successor. The Macy’s launch will be promoted with a special holiday packaging, consisting of Rihanna’s new CD, which will drop Monday, a 3.4-oz.

– Taneisha Jordan

Source & Photo: WWD

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