Tory Burch Presented Her Spring 2012 Collection At The Field Museum In Chicago

November 18, 2011 • Chicago, Designers, Events, Fashion Blog, Yahoo

On Wednesday evening American Express partnered with Tory Burch to bring this a unique event and runway presentation at the Field Museum in Chicago, exclusively for its Cardmembers . The evening started with a cocktail party with delightful bites, a lavish bar and a DJ playing classic disco. Proceeds from the event will go toward the Tory Burch Foundation, which she launched in 2009, to provide economic opportunities to women and their families.

This is the second time Tory Burch showed this collection and the first time she has ever presented a runway show outside of New York. Her Spring 2012 Collection, inspired by Deauville in the Twenties, was a hit with the crowd, featuring soft and sporty pieces, with fun and playful textures and metallic embellishments. From drop waisted pleated skirts to tailored jackets to knits, each look was completed with flapper-like accessories; refined handbags, beaded necklaces, and polka dot mary-jane pumps. Casual but refined knits with golf inspired two-toned tasseled shoes played up the sporty side of the collection. As always, Tory Burch was not afraid of color and of mixing patterns! The runway show included a series of wavy blue sequined pieces, and concluded with lovely flowy silk chiffon maxi gowns in solid seafoam, blush and bright coral.

Immediately after the show, the audience got to know Tory Burch in person with a little Q&A hosted by InStyle Fashion Director Hal Rubenstein. What a treat! Hal pointed out how “pretty” is a look that we should incorporate into our holiday attire. And what other way to dress in pretty pieces than with Tory Burch?

Tory Burch told us she started 7 years ago and never thought she would have a fashion line. She never designed clothes nor had any background in the industry. “I was a Tomboy. I think I put on my first dress at age 16!” But she told us that once she began to love fashion, she wanted to find a way women could get the quality and fit of designer clothes, without the designer price point. “Color elevates your mood…I like to mix prints that usually don’t go together. You should not have rules. It is great to be inspired by the runway, but best to know what is right for you.” she said.

When she was asked about shopping she replied, “I know women are savvy. I just want to add pieces that can last for more than one season. I’m interested in longevity.” With her approach to style and down-to-earth (yet still fun) attitude, Tory Burch is a great fit for Chicago!  And what is one of Tory Burch’s greatest rewards? “When people choose something from our collection, I feel it is a great honor.”

—Carol Calacci

Photos: Second City Style; Tory Burch and Hal Rubenstien photo: Barry Brecheisen Photography

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