Today’s Fashion Headlines. December 23, 2011

December 23, 2011 • Fashion, Fashion Blog

American Living could be in its final days at J.C. Penney, Mulberry gets a new CEO and Fendi starts baby products

American Living’s Future in Jeopardy

American Living could be one of the causalities of Ron Johnson’s reinvention of J.C. Penney Co. Inc. Penney’s is said to be reviewing the brand, which is produced by Ralph Lauren Corp. and was hailed in 2008 as the retailer’s biggest launch ever, covering women’s, men’s, kids, accessories and home. The chief executive officer and Penney have been mum on just how the retailer will evolve under his leadership, but dramatic change is in the offing. Already, Penney acquired a minority stake in Martha Stewart Living Omnimedia Inc. and plans to start opening Martha Stewart shop-in-shops in February 2013. The chain also plans to adjust its pricing strategy.

A spokeswoman for Penney’s said: “We will share information about what we are doing as it is happening. We don’t comment on future merchandise plans.” And a Lauren spokesman noted: “Ralph Lauren Corp. has a strong working relationship with J.C. Penney which continues today. Over the past few months, we have met several times with Ron Johnson and his team and are excited to hear his vision for J.C. Penney as he unveils his plans for the company in January.”

Mulberry Gets New CEO

Mulberry has named Bruno Guillon as its new chief executive officer. Guillon, who is managing director of Hermès France, will replace Godfrey Davis in the role as of March. Davis, who currently holds the title of chief executive officer and chairman of Mulberry, is to stay on at the label as nonexecutive chairman after a three-month handover period. Guillon, 46, has been managing director of Hermès France for the past four years. He initially joined Hermès in 2001, and prior to that held positions at LVMH Moët Hennessy Louis Vuitton and Nina Ricci.

“We have planned our management succession carefully and have been actively searching for the right candidate since the beginning of this year,” stated Davis. “Bruno brings with him a wealth of luxury goods experience and an ability to drive our ambitious plans for international growth.”

“I am delighted to be joining Mulberry and look forward to continuing the dynamic success the group has achieved,” stated Guillon. “It is a great English brand with a unique heritage and an exceptional opportunity for growth.”

Baby Glamour: Fendi

Fendi and Italian manufacturer Inglesina have partnered to create a line of products such as a stroller, a pram and a baby carrier, reinterpreted according to the Rome-based fashion house’s style. The brand’s iconic “F” logo embellishes the hood, for example, in a color palette including cream, mahogany and blue. The pieces will be available at Simonetta stores. Simonetta is Fendi’s baby wear licensee.

This is the second venture as such for Fendi; in 2008 it teamed up with Japanese brand Aprica, creating a line of products dedicated to infancy, including strollers, baby shoes and the “Life toys” series — jersey-made animal puppets.

– Taneisha Jordan

Source & Photo: WWD

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