Target Plans New Strategy for More Designer Collabs
Second City Style already told you about the new collection from Jason Wu, so don’t be surprised to see even bigger names at Target in 2012. Target is preparing to unveil a new strategy for its designer hookups. Go International, the program for emerging designers that put Target on the fashion map and reportedly represented more than $100 million in sales, was discontinued last year. The Minneapolis-based mass retailer next week will unveil the next chapter in its partnership model to the press, and it’s said to be quite different from Go International, which was limited to apparel. Several stand-alone collections, however, such as Missoni for Target, extended to categories such as jewelry, accessories, home furnishings, tabletop and even furniture. The new program will reportedly encompass a variety of different departments across the store, from food to clothing to home to pet food.
Kenneth Cole Snags Delta Galil
Kenneth Cole Productions Inc. has signed a licensing deal with Delta Galil Industries Ltd. to produce and distribute loungewear, underwear, hosiery and socks for men and women bearing the Kenneth Cole New York and Kenneth Cole Reaction labels. The collections will be developed by Israel-based Delta Galil, a global manufacturer and marketer of branded and private label apparel for men, women and children.
A portion of the collection will be launched for fall with the balance to launch by early 2013. Distribution will be aimed at Kenneth Cole New York stores and select department and specialty stores worldwide. “As was the case with our announcement last month to partner with The Reliance Group in India, this arrangement is another step in our overall strategy to become a leading dual-gender global lifestyle brand,” said Paul Blum, chief executive officer of Kenneth Cole Productions.
Marc Jacobs: Judge and Jury
Marc Jacobs has signed on for a second year as head patron and jury member of Peek & Cloppenburg’s Designer for Tomorrow competition in Berlin. Jacobs took on the patron role last July, and cast what many suspected was the deciding vote for Alexandra Kiesel, a graduate of Berlin’s Weissensee School of Art who went big on color-blocked separates as well as strong shoulders in her winning presentation. She’ll stage her first solo runway show under the DFT banner at Mercedes-Benz Fashion Week Berlin on Jan. 18.
Peek and Cloppenburg, a leading German specialty store chain, said Jacobs would be in Berlin several times this year to help the final five candidates in the 2012 competition prepare for next July’s group show. As for the multi-tasking designer, he said he decided to continue his support for Designer for Tomorrow because it is an “authentic award and the focus is on the designer.”
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Alexandra Kiesel, Berlin, Delta Galil Industries Ltd., Fashion Headlines, Go International, Kenneth Cole Productions Inc., Marc Jacobs, Paul Blum, Peek & Cloppenburgâ€™s Designer for Tomorrow, Peek and Cloppenburg, Target