Target Drops its Lead Ad Agency
Target just reported that they would have some big changes coming so this new development shouldn’t come as any surprise. The mass retailer on Friday said that it has split with its advertising agency of six years, Wieden + Kennedy. Michael Francis, its top marketing executive, in October left to join J.C. Penney Co. Inc. Industry experts said Francis’ departure might have had something to do with the Target’s decision to jettison Wieden.
All the changes in its marketing come amid disappointing sales performances from Target in November and December. The retailer reported a 1.6 percent increase in same-store sales last month, compared to a projected consensus of 3.3 percent. December’s performance followed a poor November, leading Target to lower its fourth-quarter earnings per share outlook to $1.35 to $1.43, compared with prior guidance of $1.43 to $1.53.
“We’re not going to discuss the reasons that led to this decision,” a Target spokeswoman told WWD. “We’re constantly looking to evolve the brand and we’re looking to take a fresh approach in 2012.
Chloé Signs Eyewear Deal
Chloé has its sights on a new eyewear partner, according to WWD. The French fashion house has signed a licensing agreement with New York-based Marchon Eyewear Inc. to manufacture and distribute its sun and ophthalmic collections. It said first deliveries would commence Sept. 1.
“We anticipate attracting new female customers who appreciate luxurious sunwear and eyewear,” stated Claudio Gottardi, Marchon’s president and chief executive officer. Commenting on the pact, Chloé president Geoffroy de la Bourdonnaye lauded Marchon’s “optical expertise and worldwide vision,” allowing its customers to enjoy “the most technically advanced and stylish eyewear.” The collections are to be sold in Chloé boutiques, department and specialty stores, and select optical shops.
Jewelry Designer Hurt on Sailing Trip
Jewelry designer and British socialite Ann Dexter-Jones jolted an old injury in her back while sailing on the Riviera Nayarit in Sayulita, Mexico. Ann spent a few nights in a Mexican hospital during her vacation at the Villa Amor hotel, where she spent the holidays with her daughter, designer Charlotte Ronson, her artist and producer son Mark Ronson, and his new bride model Josephine de la Baume.
The family had breakfast each morning at Villa Amor, then set out for boat outings, walks into town, sunning on the beaches and visits with de la Baume’s parents, Baron and Baronne de la Baume, who also rented a house in Sayulita. Ann, who is now back in New York recovering after a difficult return flight, told us, “We had a fabulous family time, but, yes, I jolted an old back injury while sailing and ended up in hospital for a few nights. I am back home, and fragile, but on the mend. Mark and Charlotte have been bringing me roses and chicken soup from 2nd Ave Deli.”
Tags: Ann Dexter-Jones, Charlotte Ronson, Chloe, Claudio Gottardi, Fashion Headlines, Geoffroy de la Bourdonnaye, Josephine de la Baume, Marchon Eyewear Inc., Mark Ronson, Michael Francis, Target, Wieden + Kennedy