The Moms are Coming to Mercedes-Benz Fashion Week….

January 13, 2012 • Fashion, Fashion Blog, Industry, Mother & Child

Denise Albert and Melissa Gerstein, founders of The Moms.

The Moms are coming, The Moms are coming! To Mercedes Benz Fashion Week, that is.Big

A multiplatform lifestyle brand, The Moms will partner with Mom-entum, a women’s focused marketing channel within Big Fuel, a social media agency, and Getting Gorgeous to host the first annual “Strut: The Fashionable Mom Show,” as part of Mercedes-Benz Fashion Week.

The show will take place Thursday, Feb. 16, at the New York Public Library for the Performing Arts at Lincoln Center, with around 200 people expected to attend. According to sources, some of the participating designers are Shoshanna, Pea in the Pod and Ramy Brook and real moms will model each runway look. Following the show, all the clothing worn by models will be auctioned off for charity.

Stephanie Winston Wolkoff, director of fashion at Lincoln Center and a fashion consultant to IMG, said, “I have spent nearly two decades immersed in the fashion industry and have been a mother for about half that time. For me, the worlds of fashion and motherhood are inextricably connected, but navigating a balance between the two is never easy. The Moms make personal style effortless and functional, without sacrificing on-trend glamour.” We agree, bring on The Moms!


-Alia Rajput

Article and Photo Source: WWD

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One Response to The Moms are Coming to Mercedes-Benz Fashion Week….

  1. Lauren Dimet Waters says:

    I’m a fashionable Mom! I should have been contacted for this!

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