Today’s Fashion Headlines. January 17, 2012

January 17, 2012 • Fashion, Fashion Blog

New York and London move dates for FW, Lacoste snags a new endorsement and True Religion goes global

New York and London Shift Dates for Fashion Weeks

Finally, both New York and London have come to a decision about what to do for Fashion Week. They will both move up their dates with New York Fashion Week taking place Sept. 6 through Sept. 13, and London Fashion Week following Sept. 14 through Sept. 18. Milan’s Fashion Shows will take place Sept. 18 through Sept. 25, and Paris will follow Sept. 25 through Oct. 2

The Council of Fashion Designers of America and the British Fashion Council confirmed the new dates for their fashion shows and said they remain committed to finding a long term solution  “that would see a confirmed fashion season where brands and designer businesses in all four fashion capitals (New York, London, Milan and Paris) can plan for the long term and when exceptional circumstances arise there is dialogue and empathy to find a solution that works for all.”

Lacoste Signs With John Isner

Lacoste has signed a four-year endorsement deal with rising American tennis player John Isner, who is ranked 17th in the world. He’s known for winning the longest-ever match in professional tennis, beating Nicolas Mahut at Wimbledon in 2010 over the course of an 11-hour and five-minute contest.

“I’m proud to represent a brand that has such a strong history in tennis and sports values,” said Isner. The move is aimed in part at boosting Lacoste’s presence on the American tennis scene. “We look forward to this new partnership that will surely bring excitement to our American fans,” said Steve Birkhold, chief executive officer of Lacoste’s U.S. business.

True Religion Going Global

Jeffrey Lubell, chairman and chief executive officer, told WWD that True Religion expects to open 25 stores this year, about 10 of them overseas, and is negotiating to enter additional markets in Europe and Asia. Details are being worked out for more stores in China, including one in Shanghai, that should be in place by midyear. The company’s first store in Spain, in Madrid, and its first in Morocco will open later this month.

True Religion will speak with a markedly American accent as it fans out over the globe. Its new marketing campaign, which includes the relaunch today of its Web site at, is built on four distinctly American personalities — The Bohemian, The Wanderer, The Maverick and, for men’s, The Rebel. “‘Made in the USA’ is an important concept behind this brand,” Lubell said. “I’d rather move up the price and stay in America wherever commodities like cotton and oil may go. I’m not buckling to the ‘you have to have a $100 jean’ pressure. I look for a certain margin. That dictates the price of the product.”

– Taneisha Jordan

Source & Photo: WWD

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