Beckham to Hit Superbowl
To the delight of women watching the Superbowl, it seems as if David Beckham will be appearing in his new ad campaign for H&M. H&M announced yesterday morning that they will debut the first 30-second ad for the David Beckham Bodywear line during the second quarter of the Superbowl. Not that the Superbowl isn’t exciting or anything. The line hits February 2.
G-Star Springs into Spring Campaign
G-Star Raw is taking a two-pronged approach in its spring marketing strategy: going big online with new ads featuring actors Clémence Poésy and Vincent Gallo while shrinking its fashion presentations to a more intimate and experimental setting.
In its new spring campaign photographed by longtime collaborator Anton Corbijn, Poésy and Gallo model G-Star’s signature Arc jeans and streamlined tops high above the picturesque architecture of Lisbon. While Gallo is making a repeat appearance for G-Star after debuting in last fall’s ads, Poésy is being introduced as the new female face for the Dutch denim brand, succeeding past cover girls Liv Tyler and Gemma Arterton.
While G-Star is aiming big for its spring campaign, it’s targeting an experimental niche for its fashion presentations. Skipping New York Fashion Week next month, it’s staging a dance performance integrating its fall 2012 collection in Berlin as part of the Bread & Butter trade show, which starts today. This performance follows a pop-up fashion show that G-Star orchestrated in the window of its store on Beverly Hills’ Rodeo Drive last month.
Andrea Linett Joins Michael Kors
Andrea Linett has left her job there to become the new vice president and global creative director at Michael Kors. Linett was originally brought in to eBay Fashion to boost their fashion presence and edit the eBay site to look more editorial. She has previously worked at Harper’s Bazaar and was the founding creative director at Lucky.
– Taneisha Jordan
Source: WWD; NY Mag