In anticipation of the London 2012 Summer Olympic Games, Adidas Originals will collaborate with New York retailer Opening Ceremony for a capsule collection. Opening Ceremony will reinterpret Adidas Originals silhouettes to create a premium capsule collection for multiple seasons. The first range will be for Fall and will include elements of swim and cycling with a Nineties streetwear attitude.
The Adidas Originals line will consist of approximately 100 pieces of footwear and apparel. Footwear will retail from $140 to $235, while the clothing will range from $100 to $630. Both women’s and men’s collections will be available at Opening Ceremony stores in New York, Los Angeles and Tokyo, select Adidas Original stores, as well as other fashion accounts, beginning in July.
Opening Ceremony sells lines such as Proenza Schouler and Rodarte, as well as its own in-house collection, so a match like this is a perfect fit. Combining edge and functionality, nothing could be better. Now there’s another reason to look forward to the Olympics!
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40