Today’s Fashion Headlines. February 2, 2012

February 2, 2012 • Fashion, Fashion Blog

Ralph Rucci Cancels NYFW Runway Show

Ralph Rucci has decided to cancel the upcoming New York Fashion Week Autumn/Winter 2012 show. Ralph Rucci will not be showing his Chado Ralph Rucci A/W 2012 collection at the Lincoln Center on February 12. Rucci will still show the collection, but only by appointments in his private New York showroom.

Some insiders believe that Rucci did not like that he was against the Tommy Hilfiger in the schedule timeslot. “Tommy’s audience is decidedly not ours,” wrote his Rucci’s sister and communications director Rosina Rucci in an e-mail Wednesday. “And cost is always a factor but [that] was not the driving force behind this decision.”

Jason Wu’s New Campaign

Jason Wu is really hitting the big time now! With his Target collection coming up for release this Sunday, Wu is starting to advertise for his namesake brand. But instead of going with print, his will be wild postings — a type of viral guerrilla-style image campaign — across Manhattan. Willy Vanderperre shot the campaign, which features model Julia Frauche styled as a modern pinup girl. Patrick Li was its creative director.

“The idea behind the shoot was all about silhouette, highlighting the Fifties couture-inspired shapes of my spring 2012 collection,” Wu said. The designer particularly liked the contrast of Vanderperre’s sophisticated images with the wild posting street campaign. “The juxtaposition between the downtown-uptown vibe feels so right for my first campaign.”

DVF’s Gets Surreal

Diane von Furstenberg’s new ad campaign is the very image she portrays in real life. The designer often says, “Be the woman that you want to be,” and so it made sense that the model featured in her new campaign is wearing a mirrored mask over her face, reflecting not only the California sky but also the woman the observer wants to be. “I like the idea of being focused on the product but in an airy way,” said von Furstenberg. “I like that you can see yourself in these images. This time for me is all about new beginnings.”

The campaign, inspired by the work of surrealist painters, was shot by Camilla Akrans, with creative direction from Laird+Partners.

– Taneisha Jordan

Source & Photo: WWD

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