Today’s Fashion Headlines. February 9, 2012.

February 9, 2012 • Fashion, Fashion Blog

Victor Cruz kicking off the beginning of New York's Mercedes-Benz Fashion Week

And So Begins New York’s Mercedes-Benz Fashion Week

Today marks the beginning of New York’s Mercedes-Benz New York Fashion Week, with many things to look forward to for both those attending and those at home. Almost every major designer has opted to have a live-stream of their runway shows, along with the typical social media updates from Twitter and Facebook. From apps to websites, there are many ways to connect to the runway this week.

Some, however, are taking a step away from the computer to see the shows live. The influence of fashion blogger has changed the invite list for many designers. Once thought of as fans of couture, bloggers are now thought of as specialists in the field. As Tom Tom Julian, owner of the Tom Julian Group, says, “Some bloggers are quantifiable and qualified, and you can’t ignore that.” No matter where the fashionista is, however, a large amount of exposure is expected for fashion week.

The Demise of American Living at J.C. Penney

In 2008 Ralph Lauren began a label called American Living in collaboration with J.C. Penney. As of this week, Ralph Lauren announced that the shipments for the spring-summer season will be the last shipments for the brand. Although rumors spread at the end of 2011 about reinventing the label, it did not become clear what was going to happen to the label until last month when Ron Johnson, J.C. Penney Co. Inc.’s chief executive officer, showed signs that the five year old brand might not fit the current vision of the store.

Many do not believe this will be a problem for the Ralph Lauren Co.. Total sales have rose 17.2%, with Club Monaco, owned by Ralph Lauren Co., gaining a 17% percent increase in sales. Now focus is being shifted to the company investing in new stores and a worldwide presence on the internet. The company is planning on launching the Club Monaco e-commerce site in the U.S. and Canada in March and gaining a large global presence over the next few years.

$51 Million Spent on Fake “Sex and the City” Perfume

U.S. Customs & Border Protection official released the list of seizures for 2011, which included the counterfeit version of the “Sex and the City” perfume, based off of the popular HBO TV series and movies. Just over the course of one year over $51 million was spent on the counterfeit goods.

When Customs recently focused on a 138 commercial shipments of perfume, they seized 52 of the shipments for infringement of the “Sex and the City” trademark. The 52 shipments were valued at $8 million; the value of the authentic versions selling at retail would total more than $45 million. Customs will continue to search and seize counterfeit goods to avoid harmful or unknown chemicals being brought into the U.S.

– Lindsay Grundy

Source: WWD

Photo: George Chinsee for WWD

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