Stuart Weitzman Taps Natalia Vodianova for Spring
The spring Stuart Weitzman campaign features Natalia Vodianova, wearing a little more than her “Stuarts.” “Vodianova was chosen as the face of the brand not only because of her sex appeal, but because of her approachable girl-next-door allure, according to the company.” The spring campaign will showcase the new “Stuart Weitzman New York” logo design.
The company will spend 3.5 million this spring on advertisement, double last year’s budget. Ads will run in March in the U.S., Italy, France, Spain and Asia. In the U.S., ads will appear in Vogue, Elle, Harper’s Bazaar, W, Interview and InStyle.
Diesel Black Gold Opens Unit in SoHo
Diesel Black Gold, the four year old division of Diesel, finally has its own store front in SoHo. Leather represents the core of the collection. The Black Gold look tends to be cleaner than Diesel, and has sophisticated silhouettes. With higher quality materials being used, Black Gold’s audience could be older with greater discretionary income than Diesel’s main clientele.
“We’ve built up the brand enough so that now we are comfortable providing consumers with its full expression,” said Cristiano Quieti, chief executive officer of Diesel in the U.S., during a preview of the first Diesel Black Gold store, opening today at 68 Greene Street in Manhattan’s SoHo neighborhood.”
Narciso Rodriguez to Launch Accessories Collection
Narciso Rodriquez will launch an official accessories collection at his Tuesday runway show. He has shown shoes in past collections, but they haven’t gone to production since 2007. The fall line up will consist of seven shoe styles and eight handbags. The shoes and handbags will be made out of alligator, ostrich, lizard and suede.
“The inspiration came directly from the ready-to-wear,” said Rodriguez, “with a mix of precious materials applied in new ways.”
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40