Lord & Taylor Plans Designer Collaborations
For Lord & Taylor, a regional store smaller than Target or Macy’s, exclusive collections do not come easy. Lord & Taylor merchants are working on a series of “capsule” collections with many contemporary designers in hopes to even out the playing field. “We don’t have a specific number of collaborations planned, but we believe it’s a new opportunity and will grow in the future both at Lord & Taylor and The Bay,” said Liz Rodbell, executive vice president of merchandising at Hudson’s Bay Company, which operates Lord & Taylor in the U.S. and The Bay department stores in Canada.
Yoana by Yoana Baraschi will be Lord & Taylors first collaborative collection. It will be sold at only 11 Lord & Taylor locations. Baraschi said Yoana Baraschi will be a 12-piece collection that “crystallizes the playfulness and chic of my signature collection and makes it available to a broader customer base.” She said to look for knit fabrics, slimming color-blocking dresses, whimsical prints and striped nautical blazers for her Lord & Taylor collection. All of Yoana by Yoana Baraschi merchandise will be under $200.
White House|Black Market, The Limited Tap Top Models for Spring
The Limited is spending big on its spring campaign, which involves a supermodel and a supersized media plan. The brand is usually not in the race to get a big name model, but all indicators show they are ready to compete with the hire of Karolina Kurkova for the spring campaign.
White House Black Market has also hired a well-know model for the season. “On Monday, its first spot featuring Coco Rocha will run during prime-time TV, a first for the brand.”
Burberry Launches Scholarship With London School
Burberry has launched a scholarship program with London’s Royal College of Art. Over a ten-year period, Burberry will be choosing over 25 master’s students and will pay for their full two-year tuition. The scholarship will be open to students studying for master’s degrees in architecture, design interactions, fashion, innovation design engineering, photography, textiles and visual communications. Each recipient will receive an iPad to assist with their studies, and that opportunity to undertake in a two-week internship at Burberry each year of their degree.
Christopher Bailey, chief creative officer at Burberry said, “It’s for this reason that I feel so proud that we at Burberry are able to offer this opportunity to the creative talent of tomorrow, giving a new generation of designers the chance to benefit from the world-class expertise, facilities, teaching, experience and mentoring that this collaboration will bring,”
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40