Joy Gryson’s Affordable Luxury: IIIBeca
The six year old Gryson handbag company is now creating a more affordable luxury label called IIIBeca. The line, priced lower than the original collection, bares five different styles and multiple colors all for under $200. These vachetta leather bags will be offered in tan, natural and black, bright red, royal blue, mustard, orange, and green. The main focus for the line is versatility, functionality, and wearability, according to Gryson, with the signature braided handles the designer has become known for being taken away.
IIIBeca will be the third line for the designer, including her original Joy Gryson line and Olivia Harris label that was launched in 2007. The popular handbag designer was also added into the Council of Fashion Designers of America last year. The donations she is giving from sales is also what inspired the name: “beca” is part of TriBeCa and the three organizations are represented by the Roman numeral “III” in the title. Gryson plans on donating nearly ten percent of wholesale sales to three organizations (three percent each): the 9/11 Memorial, Family Focus Adoption Services, and Memorial Sloan-Kettering Cancer Center.
Brooks Bros.’s Creative Twist
Classics and casual-wear for Brooks Bros. will be given a creative twist when it comes to displays for fall. Traditional suits and tweeds will be shown along with tweeds skirts and merino silk cardigans for casual-wear appeal. There is also supposed to be a flannel gray formal tuxedo that pairs the jacket with a simple pair of Levi’s. Lou Amendola, the chief merchandising officer, says that this is Brooks Bros. step towards appealing towards multiple generations.
Other pieces that have been offered through the brand includes bright shoes and novelty socks, showcasing the details that still tie into the traditional Brooks Bros. style. Along with giving the line a sporty change up, advancements including innovations water-repelling fabric softer and feminine pieces for the women’s line were included in the fall collection.
Future Designer Collaborations for Lord & Taylor
Lord & Taylor might not offer the same products as Macy’s Inc. or Target Corp., however soon they will take a step in that direction. The department store will soon be offering “capsule” collections with contemporary designers. Although L&T does not know how many designer collaborations will be offered, it is known that Yoana Baraschi will kick off the collaboration. Yoana by Yoana Baraschi will only be sold at eleven locations with a twelve piece line that will hit the sales floor beginning in spring and summer.
This line has a broader customer base than Yoana Baraschi’s personal line, with pieces that are playful and chic. Ponte knit fabrics, color-blocked dresses, nautical blazers, and prints will all play a part in the line. From sportswear items like a printed pencil skirt at $150 and a blazer for $190, nothing is over $200. The best part: unlike competitors, Yoana by Yoana Baraschi will continue to receive replenishment on a monthly basis, making it accessible throughout the season.
Photo:WWD, by Courtesy PhotoSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Brooks Bros. casual-wear, Designer Collaborations for Lord & Taylor, IIIBeca by Joy Gryson Collection handbags, Joy Gryson, Olivia Harris, Yoana by Yoana Baraschi, Yoana by Yoana Baraschi at Lord & Taylor