Haute Historian: Go Bold. Versace

February 21, 2012 • Haute Historian, Magazine

“Go big or go home” is a popular motto that gets bandied about, encouraging people to be extravagant and daring during life’s many endeavors. This season, however, there’s a new but seemingly similar adage being used: “go bold.” At least that’s what I’ve been seeing in my inbox over the past several weeks from the plethora of emails I receive from fashion retailers, magazines and blogs. I’m either being told to “go bold” or “be bright” but regardless of the exact wording, the saying is definitely referring to the trend of introducing color, vibrant colors at that, into ones spring and summer wardrobe. From experience, transitioning ones closet from predominately black to one that has splashes of vivid color sounds easy enough, but the actual wearing of said colored garment out is a bit more difficult. Not to worry however, in order to partake in this very accessible fashion trend one needs look no further than Versace for inspiration on how to wear bright colors and go bold.

Gianni Versace hit the fashion scene in the 1970s and founded the Versace label in 1978, which became an almost immediate success and is to this day Italy’s number one fashion house. Now run under the guiding hands of Donatella Versace, Versace’s fame originally came to fruition thanks to her brother Gianni’s skills as a clothing designer. He was able to hone his craft in his mother’s dress-making shop, but what really brought the clothing line recognition was the body-conscious gowns, plunging necklines, rock n’ roll inspired fashion shows, and the use of the most popular and beautiful models of the day. Versace was actually the inspiration in the coining of the term “supermodel” as Gianni paid an exorbitant amount of money to have Cindy Crawford, Naomi Campbell, Linda Evangelista and the other top models of the late 1980s and early 1990s to showcase his garments on the runway.

Versace is known for quite a number of other fashion brilliances as well, including the creation of the chainmail dress and Elizabeth Hurley’s safety pin gown, not to mention the vibrant “jungle” green dress Jennifer Lopez wore to the Grammy awards in 2000. Regardless of what the latest trend is during the varying seasons, Versace seems to stay true to two things; showcase a woman’s physique in a body conscious way and make the garment eye catching, which usually involves the use of color. Maybe it’s the origins of Versace hailing from the Mediterranean where colors seem to be especially appealing, but the use of color in their clothing seems to give confidence to the woman who wears it, by saying go ahead and look, for nothing seems to draw the eye more than an alluring color. Need further encouragement to add a splash of bright to your wardrobe? Just visit Versace.com to see the glowing fashions.

1. Versace Spring 1991 RTW
2. Versace Vintage 1991
3. Jennifer Lopez In Versace 2000
4. Versace  Spring 2003 RTW
5. Versace Spring 2012

–Bonnie J Brown

Image Layout: Amy Newling

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