Today’s Fashion Headlines. February 22, 2012

February 22, 2012 • Fashion, Fashion Blog

See by Chloé goes virtual, MAC honors Marilyn Monroe and Andrej Pejic joins the new campaign for the JPG fragrance

See by Chloé Showing on the Web

Not at Paris Fashion Week to see See by Chloé? No worries! You can now see it online. KCD’s new digital platform will introduce Chloé’s contemporary label See by Chloé for its Fall 2012 collection. The show will air February 29.

This is the first time See by Chloé will be showcased in a runway-show format, albeit prerecorded for an online audience. Previously, the line has been presented in a traditional showroom setting. Starting at 10:30 a.m. on the first day of the Paris shows, invited retailers and editors can log in to begin viewing the See by Chloé show online. Thirty minutes after the industry debut, the video footage is to become available on Chloé’s Facebook page.

MAC Snags Some Marilyn Monroe

MAC Cosmetics will celebrate Marilyn Monroe’s legacy and iconic beauty look with a limited edition color cosmetics collection, due at all worldwide MAC locations in October. Launched in partnership with Authentic Brands Group LLC, which acquired the intellectual property of Marilyn Monroe LLC in January 2011, the range will feature about 30 custom-designed stockkeeping units, priced from $15 to $27, and include eye shadows, lipsticks, nail lacquers and eyeliners.

Andrej Pejic Gets Kokorico

According to sources, androgynous model Andrej Pejic has signed his first major beauty deal as the face of Jean Paul Gaultier’s new men’s fragrance, Kokorico. Gaultier’s first men’s fragrance in 16 years since the launch of the best-selling Le Male, Kokorico was originally released in France last July. The launch ad campaign revolved around a series of black-and-white television spots shot by Jean-Baptiste Mondino, starring Spanish model Jon Kortajarena in a feathered tuxedo.

– Taneisha Jordan

Source & Photo: WWD

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , , ,

Leave a Reply