S-Commerce Gap Widening
Department stores such as Nordstrom and J.C. Penney recently shuttered F-commerce storefronts and ceased selling on the digital platform, but it doesn’t matter, experts contend, because the landscape has already shifted to social commerce, or s-commerce. “Facebook fan page stores are only 10 percent of the total shopping activity on Facebook,” said Wade Gerten, co-founder and chief executive officer of technology solution 8thBridge. “Social commerce is so much more than a brand or retailer’s fan page store.”
Experts are priming social commerce to be the next big thing in digital and, going forward, retailers must focus less on F-commerce specifically and more on s-commerce. Although Facebook will play an integral role in this fast-evolving form, it’s hardly limited to the medium. Social commerce can mean consumers engaging on the brand’s own homepage digital flagship or even on its mobile site. The biggest mistake for brands and retailers trying to bolster their digital presences right now is associating the term “social commerce” solely with F-commerce.
Manolo Blahnik Didn’t Know About His Own Collaboration
News of Manolo Blahnik’s capsule of elegant pumps for J.Crew, which J.Crew leaked at their New York Fashion Week presentation on Valentine’s Day, was one of the biggest stories to come out of NYFW. Only, it turns out, Blahnik had no idea it was happening.
“I have been approached so many times to do [a High Street collaboration], but I don’t want to work for a big company where I’ll have to have lots of meetings where I’m told what I can and can’t do,” the shoe designer told Vogue UK. “My niece, Kristina, handles that sort of thing for me—it’s just not for me. I was recently contacted by J. Crew to do something with them, so I sent them over 45 pairs of shoes, and they announced we were doing a collaboration. I had no idea about it!”
Mad Men Gets Makeup Collab
The drama’s costume designer of Mad Men Janie Bryant has teamed up with Nailtini to launch a four-piece collection of lacquers in 2010, but for a show that owns retro glamour with cosmetic brand Estée Lauder.
“Quite frankly, we’re crazy for the show,” says Jane Hertzmark Hudis, global brand president of Estée Lauder. “We’ve always felt like there’s a connection between Mad Men and the Estée Lauder brand and Estée herself; the sixties were our heyday as well,” Hertzmark Hudis explains, pointing out that the storied New York beauty brand was interested in collaborating with Weiner because they could do it in “an authentic way. We were there in the sixties—it’s not creating something inspired by the sixties; we have stuff from the sixties!”
The collection will be available March 18.
– Taneisha Jordan
Source: WWD; Vogue UK