Breaking News. Jil Sander is Returning to Her Own Label

February 24, 2012 • Designers, Fashion, Fashion Blog, Industry

Jil Sander

After reporting yesterday that longtime creative director for Jil Sander, Raf Simons, was stepping down from his role folliwng this weekend’s Fall ’12 runway show, designer Jil Sander just released a statement on her return to her namesake brand. I am very happy and excited to be back. It feels like coming home after a brief journey,’ she says. ‘The JIL SANDER brand is ingrained in my very being, naturally, my vision of sophisticated, truly modern design stayed with me, as vivid as on the first day. Paradigms change and evolve from season to season, but the heart of a brand doesn’t alter. It will be a great challenge and a greater joy to design JIL SANDER’s contemporary identity. I am convinced that the moment is as favorable as could be wished. The fashion world needs original voices and genuine signatures. I will do my best to, once again, join the choir.”

JIL SANDER Group CEO, Alessandro Cremonesi, had this to add on: ‘Over the past years, the JIL SANDER brand never lost its strong identity. I believe that this was made possible through the affirmation of its core values and the incessant exploration of new contemporary edges and future trends. It is a moving moment to welcome Jil Sander back, who created this unique fashion house and then shaped its rise into a highly estimated global brand. Jil Sander’s human passion and visionary strength are a priceless force for the future of our company. Her entrepreneurial attitude will be highly beneficial to all aspects of the JIL SANDER Group. It’s almost too good to be true.’

Welcome back, Jil Sander to the label you founded back in 1968. It’s been a long road and we can’t wait to see what you come up with next!

-Alia Rajput

Article Source: Grazia UK

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