Today’s Fashion Headlines. March 12, 2012

March 12, 2012 • Fashion, Fashion Blog

Madonna starts on footwear, Agyness Deyn joins Dr. Martens and "Fashion Star" wants to be a hit with retailers

Madonna Tries Footwear

Madonna will soon be dancing in her own shoes. The music icon is making her fashion mark again with a line of footwear under the new Truth or Dare label, owned by MG Icon. The collection will launch for fall ’12 and will be produced by Aldo Group Inc., marking the first footwear license agreement for the company. The deal came about through Aldo Product Services, a division created in February 2010 to handle wholesale, private-label sourcing and now licensing agreements.

The initial footwear offering consists of more than 60 styles, including flats, heels, booties and over-the-knee boots, set to retail for $89 to $349. Many of the dance-inspired looks will feature studs and cap-toe details. Madonna’s stylist, Arianne Phillips, will serve as the creative consultant.

Dr. Martens and Agyness Deyn Team Up

Dr. Martens will collaborate with British model Agyness Deyn on a new clothing, footwear and accessories line. After Deyn appeared in the Dr. Martens Fall 2011 and Spring 2012 ad campaigns, the two parties said they’re taking their relationship to the next level with a collaborative collection. Deyn bought her first pair of Doc Martens when she was 13 years old. “The brand is a great fit for me, as it stands for strong character and being able to shape your own personal identity,” said Deyn. The Agyness Deyn for Dr. Martens limited edition collection will launch globally for fall. Details about the new collection will be released at a later date, said the company.

‘Fashion Star’ Wants Instant Success

Like it now? Buy it now! That’s what creators of ‘Fashion Star’ want you to do. “It’s the fashion version of ‘American Idol,’ a real business process,” said E.J. Johnston, a former IMG Fashion executive who created the show’s concept with producing partner James Deutsch, a former Hearst Entertainment executive. In addition to decision making on camera, buyers must bid against one another to carry a look exclusively. “I can honestly say the show was really competitive both from the design and the buying process,” said Nicole Christie, H&M’s communications manager who was one of the show’s “featured buyers.”

The grand prize, a $6 million contract with Macy’s, Saks Fifth Avenue and H&M, will be awarded to one of 14 contestants on the 10th episode finale. In addition, each week buyers can place orders after each runway presentation, and viewers can buy product online that night and in stores the next day.

The show premieres on NBC this Tuesday night at 9/10 PM EST.

– Taneisha Jordan

Source & Photo: WWD

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