Aveda is continually developing and launching new products. To find out about the latest and greatest, I recently met with Robert Burns and Rena Reisdorf at the Aveda Institute in Chicago to get an update and more details. Once there I was given the opportunity to touch, sample, smell (ahh) and test many of these new products! The mission at Aveda is is to care for the world we live in, from the products they make to the ways in which they give back to society. They strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Aveda also holds a “Green Ingredient Promise” to continually strive to increase their use of naturally derived ingredients, or those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. Aveda also sets other standards for use, too, like avoiding certain types of processing. So you can always feel good about the products and how they are made.
Aveda Limited Editon Sea Blossoms Makeup Collection is available in Aveda salons, spas and retail locations. The collection includes two Petal Essence™ Eye Color Trios, two Nourish-mint™ Smoothing Lip Colors, two Nourish-mint™ Rehydrating Lip Glazes and one Petal Essence™ Face Accents Trio. Inspired by soft, seaside hues, the collection is awash in pastels of pink, coral, violet and blue. Infusions of heavier grays and greens intermix with velvety tones to create warm spring/summer looks.
Aveda Elemental Nature Skin Care Starter Sets contain trial sized products allowing you to easily try product regimens targeted to treat a primary skin care concern. This is a great way to try out a skin care system and not have to spend a lot of money. Starter sets from $38 – $60 and are perfect for travel size.
Aveda Color Conserve™ Daily Color Protect is a daily leave-in treatment, seals in color to help protect from fadage for up to 6 weeks while infusing hair with illuminating shine and moisture. $24. You spend a ton to get your haircolor to look its best, so why not keep it that way?
Aveda Stress-Fix™ Body Lotion provides all-day moisture with an aroma clinically proven to relieve feelings of stress. You can actually get therapy from a bottle (not the liquor bottle!)! The ECO-CERT certified organic lotion offers an aroma containing 100 percent organic ingredients, including French-sourced lavender, lavandin and clary sage from small organic farms. $28. The fragrance of this line is amazing and I wonder what mood they can put us in next!
Aveda’s 2012 Light The Way™ Candle is a limited-edition soy wax candle sold exclusively in April in honor of Aveda Earth Month – an annual campaign that raises funds and awareness for clean water projects around the world. The 2012 candle features a stress-relieving aroma made with 100 percent certified organic lavender, lavandin and clary sage. One hundred percent of the purchase price ($12) will be donated to Global Greengrants Fund, offering Aveda guests a meaningful way to support clean water efforts. This candle is a wonderful gift!
Aveda Invati™ Hair Care Line. Rooted in Ayurveda, a 5,000 year-old healing tradition from India, Aveda calls upon its heritage to introduce its newest hair care line, Invati – Sanskrit for invigorate – a system of 97 percent naturally-derived products that reduces hair loss by 33% to help you keep the hair you have longer. Invati is powered by an invigorating complex of Ayurvedic herbs which helps energize and rehabilitate the scalp around the follicles when massaged in. The regime includes Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer, and is designed for people with signs of hair and scalp aging such as thinning, loss of volume, lack of density, or a tighter or drier scalp. The concept behind this product is that it invigorates your scalp to allow your hair follicles to grow. They have testimonials of women with extremely thinning hair who are seeing hair grow at the temples and they are thrilled with the results. I have been using the shampoo and conditioner from this line and my hair feels fuller. My friends recently told me it looks thicker, too!
For more information go to Aveda.com!
Aveda Institute of Chicago | 2828 N Clark Street
— Carol Calacci
Disclosure: Products received for review.
See the Top Ten Summer 2016 Trends for Women Over 40
Tags: Aveda Color Conserveâ„¢ Daily Color Protect, Aveda Elemental Nature Skin Care Starter Set, Aveda Green Ingredient Promise, Aveda hair care, Aveda Invatiâ„¢, Aveda Limited Editon Sea Blossoms Makeup Collection, Aveda new products spring 2012, Aveda Stress-Fixâ„¢ Body Lotion, Avedaâ€™s 2012 Light The Wayâ„¢ Candle