Kiehl’s Since 1851 Unveils Limited Edition Label Art Series with Socially Responsible Celebrity Partners

March 21, 2012 • Beauty, Fashion Blog

In honor of Earth Day, Kiehl’s Since 1851, is proud to donate $100,000 to Recycle Across America™ (RAA), a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. (For more info visit These funds will be used to create 150,000 standardized recycling labels to offer to select K-12 schools in the United States. Extending outside Kiehl’s hometown, through “Kiehl’s Gives” initiatives to date, the brand has raised over $2,000,000 for environmental issues worldwide.

To commemorate the philanthropic success of Kiehl’s Limited Edition Label Art series by “Friends of Kiehl’s,” 100% of net proceeds from the fourth Earth Day campaign will benefit Recycle Across America™. “Recycle Across America is the ideal partner for Kiehl’s 2012 Earth Day campaign. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 500,000 empty Kiehl’s bottles from shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change,” said Chris Salgardo, President, Kiehl’s USA.

The Limited Edition Rare Earth Deep Pore Cleansing Masque series features Earth-inspired designs by socially conscious influencers, depicting their vision of social responsibility. 2012 partners include Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee. These “Friends of Kiehl’s” have created Limited Edition labels for Kiehl’s Rare Earth Deep Pore Cleansing Masque, made with fairly-traded Amazonian White Clay from the Marajo Island. An ingredient found at the basin of Brazil’s Amazon River, White Clay, also known as “magic earth,” is an ingredient known for its skin detoxification properties.

The Limited Edition Rare Earth Deep Pore Cleansing Masque series launches on April 3, 2012 and is available for $23.00 for 5.0 fl. Oz. / 45g at

– Lauren Dimet Waters

FTC Disclosure: Sample provided for review

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