Lauren Moffat Launches New Swimwear Collection

March 21, 2012 • Designers, Fashion, Fashion Blog

We normally don’t cover too many swimwear launches, but this one is so adorable and different, we couldn’t resist sharing. Designer Lauren Moffatt just launched her new swimwear collection this week!

This is the first venture into swim for Lauren Moffatt, since starting her business 10 years ago.  The swim inspiration came from the idea of a 1970’s road-trip across the US, using classic Americana colors and motifs.  The 12-piece collection features maillots and bikinis embellished with signature Lauren Moffatt details, such as wood hardware, border print florals and ruffles. There is also an assortment of key cover-ups ranging from hand-crocheted dresses to lightweight silk shorts.

Lauren Moffatt Swimwear is available at Poppy, Steven Alan, and

– Lauren Dimet Waters

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