Today’s Fashion Headlines. March 26, 2012

March 26, 2012 • Fashion, Fashion Blog

H&M might be doing luxury, CVS shutters its Beauty 360 stores and Polyvore adds beauty to the menu

H&M Goes Luxury?

Swedish fashion giant Hennes & Mauritz is rumored to be planning a luxury brand that would be more expensive than its high-end COS brand, according to Swedish financial daily Dagens Industri. Asked to comment on the report, H&M neither confirmed nor denied it. “We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment,” spokeswoman Charlotta Nemlin said.

The project is said to involve designer Behnaz Aram, who previously designed women’s ready-to-wear for Swedish brand Whyred. In August 2011, Aram joined the design team at H&M New Business, the division in charge of the COS, Monki, Weekday and Cheap Monday brands.

CVS to Close Beauty 360

CVS will close its Beauty 360 outlets this spring. The upscale experiment was gutsy but came at a time when the beauty business was slowing down. In addition, Beauty 360 encountered obstacles obtaining some of the brands it needed to attract shoppers. There are currently 25 stores. The first opened in Dupont Circle in November 2008. The chain wants to focus on other core beauty business, while stating it learned a great deal from the experiment.

The company said: “CVS/pharmacy has made the decision to refocus our efforts on the growth and development of our core CVS/pharmacy beauty business in order to satisfy a wider group of our customers. As a result, we will close all 25 Beauty 360 locations and cease operation of our Beauty 360 e-commerce business, effective May 19, 2012.

Polyvore Expands to Beauty

After a successful partnership with CoverGirl on the Polyvore Live fashion show during New York Fashion Week, Polyvore is expanding further into the beauty segment. Users can now search beyond the realm of fashion on the online community with the launch of a search function specifically for beauty products.

“Beauty and fashion have always been intertwined at Polyvore,” said Jess Lee, Polyvore’s chief executive officer and co-founder. “The community often adds lipsticks and fragrances to their outfits…[they] gave us the idea to make it easier to shop and search for beauty products. We just followed their lead.” The addition of makeup products to Polyvore’s database will enable users to create more complete, head-to-toe “sets” from the site’s library of products and images, which are made by dragging and dropping different items into personal style collages and mood boards.

 – Taneisha Jordan
Source & Photo: WWD
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