Beauty Buzz. Virgin Atlantic and bareMinerals Team Up to Create a First Class Pout!

March 27, 2012 • Beauty, Fashion Blog

Virgin Atlantic Airline's new "Upper Class Red" Lip color

Here’s a beauty collaboration you don’t hear often. Virgin Atlantic Airlines has selected the award-winning makeup brand bareMinerals to develop the perfect lip product recreating the iconic ‘Virgin Atlantic Red’ – giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s distinctive cabin crew, who are known worldwide for their iconic red lips, suits and shoes. The color for the product was specially chosen by bareMinerals with Virgin Atlantic’s cabin crew because of the perfect color match to the ‘Virgin Atlantic Red’. Named bareMinerals Pretty Amazing™ Lipcolor in shade ‘Upper Class Red, the debut of this lip color will mark the launch of the airline’s redesigned Upper Class cabin which takes to the skies this spring

“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic Airways. “With the launch of ‘Upper Class Red’, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”

To promote the launch of the new color and the new Upper Class Suite all female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York.  Upper Class passengers lucky enough to be traveling onboard the inaugural flight will also receive a sample as a welcome gift to take away with them. The striking lip color, ‘Upper Class Red’, will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport. Passengers who wish to purchase the lip color can do so on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy. To kick off the launch of the lip color, we snagged a video of additional details on the product from Virgin’s Grooming Manager Mimi Allgood. Enjoy!


-Alia Rajput

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Video Source: YouTube

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