Retail Detail. HONOR Launches E-Commerce Site.

March 28, 2012 • Fashion Blog, Retail Detail

Last week, New York-based label HONOR launched its e-commerce platform at  Anchored by its flagship at 68 Gansevoort Street, HONOR (which previously has been sold exclusively at the store) will now be available online.  Not only will the platform allow orders from the current season, but runway looks that were not produced, will also be available for special order.

To kick off their new retail medium and celebrate designer Giovanna Randall’s Spring/Summer 2012 collection, film-maker H. Spencer Young directed a short fashion film which will be released concurrently with the e-commerce launch.  Shot in New York, where the brand does 100% of its production, the film renders Giovanna Randall’s inspirations to music by Here We Go Magic and Emeralds Debussy, and features models Anne Sophie Monrad, Kate K and Xiao Wen.

Peruse the printed pieces, tailored separates and A-line dresses in the short film then head over to the brand new HONOR e-commerce site for some mid-week retail therapy!

Honor Spring 2012 Film from HONOR on Vimeo.

-Alia Rajput

Video Source: Vimeo

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