Today’s Fashion Headlines. April 13, 2012

April 13, 2012 • Fashion, Fashion Blog

Dior to Launch Diorskin Nude Foundation

Parfums Christian Dior is set to launch this fall its next generation of Nude foundation, whose evolution is billed to be in line with the current fashion trends. “We see different ways of wearing nude, and in the latest fashion show, the skin — like the dresses — flashes with color,” said Simona Cattaneo, business director of the LVMH Moët Hennessy Louis Vuitton-owned brand’s makeup unit. “This is what we call the new nude.”

The introduction of Diorskin Nude foundation comes three years following the initial launch of the franchise, whose product formula contains mineralized water said to have skin care benefits and allow for a light texture and transparency.

“We have pushed all these assets forward one step by enriching this mineralized water with 100 percent floral water,” explained Edouard Mauvais-Jarvis, Parfums Christian Dior’s scientific communication director, adding it’s made of three flower extracts: hibiscus, jisten and mallow. The combination is intended to moisturize skin and help its glow, elasticity, softness and homogeneity. The fluid foundation is due out worldwide in September. In the U.S., a 30-ml. bottle will retail for $48.

Kate Walsh’s “Second” Boyfriend

The Boyfriend brand, created by “Private Practice” star Kate Walsh, is on pace to grow around 70 percent this year and crack $5 million in sales. Billionaire Boyfriend, recently introduced in February, has to date generated $750,000 at retail, according to industry sources. In limited distribution at HSN and Sephora, Boyfriend rivals fragrance behemoths. “This last year, our sales have been consistent in the top 25 fragrances at Sephora,” said Walsh. “We’re neck and neck with big, big brands that have gazillion-dollar advertising budgets, and that’s really exciting.”

The starting point is the inspiration. For the first fragrance, Boyfriend, she intended to capture a boyfriend’s scent that lingers on, even if only in memory. Billionaire Boyfriend puts the focus on a rich boyfriend, the type who can suggest a trip around the world and buy a yacht on a moment’s notice to make it happen. “This is a story of fun, indulgence and decadence. The sky’s the limit,” said Walsh. Billionaire Boyfriend, which is priced at $75 for a 1.7-oz. eau de parfum and $45 for a 0.5-oz. edp, is a floral oriental with notes of bergamot, tangerine, black jasmine, velvet orchid, gardenia, patchouli flower, vetiver, citrus, sandalwood and golden amber.

Should We Get Attached to Pinterest?

Can Pinterest stay interesting? The two-year-old social-media site — an online pinboard where users create profiles featuring their own photos and other images found on the web — has generated major excitement during the past few months. Brands and retailers across all categories and price points are using Pinterest as a marketing and sales vehicle while shoppers continue to embrace the platform in huge numbers. The site had more than 17.8 million unique visitors in February, according to ComScore Inc., a huge leap from only 418,000 in May 2011.

While the growth numbers are impressive, it remains to be seen if the site has long-term staying power. “[Pinterest] is a new thing,” said Remi Carlioz, head of digital marketing at Puma, which joined the site about three months ago. “It’s a work in progress, and we have to see how it evolves.” In addition, Pinterest has already faced questions about its revenue stream and copyright policy. Its leadership is also in flux, with co-founder Paul Sciarra last week announcing that he was leaving the company for a position at venture capital firm Andreessen Horowitz. (He will retain an ownership stake.) Pinterest’s under-the-radar attempt to generate revenue from referrals to e-commerce sites raised a few eyebrows earlier this year, but the site has since stated that it was only a temporary test.

– Taneisha Jordan

Source & Photo: WWD

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