Look out, Jessica Simpson! Alice + Olivia seem to be slowly planning an empire of similar proportion. After teaming up with mass retailers like Magnum ice cream bars and Payless shoes, the fun and quirky apparel and accessories label is delving into haircare. Owner Stacey Bendet recently partnered with P&G-owned Sebastian Professional to create a limited-edition gift set that blends the Sebastian Professional products with the Alice + Olivia aesthetic.
Launching next month, the gift set includes a scarf designed by Stacey Bendet, and Sebastian’s signature Drench Shampoo and Conditioner. The gift set also features styling instructions from hairstylist Thomas Dunkin incorporating the retro-printed scarf into hairdos. But the gift set has not been the only endeavor between the two brands; they have previously worked together on campaign shoots, in-store events and hairstyling for three seasons of New York Fashion Week. So what’s next, Stacey Bendet’s own haircare line? Don’t be surprised! The Sebastian and Alice + Olivia haircare gift set will be available for $25 at salons and select beauty retailers.
Article and Photo Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40