You Can Now Smell Like Your iPad!
The Aussie art collective Greatest Hits has partnered with fragrance company Air Aroma to create a perfume that smells like any new Apple product you would buy off the shelves. For those who haven’t unwrapped an Apple porduct, that would be “the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”
Right now, iFragrance isn’t for sale—it’s part of an art installation in Melbourne. But that leaves us plenty of time to get a jump on creating “New PC laptop” perfume, which is less expensive, and also less cool.
Roberto Cavalli Thinks it’s “Almost” Fashion in America
Roberto Cavalli doesn’t seem to think that the U.S. is capable of having real fashion. “It’s terrible and you almost can’t even look at it,” Cavalli explained to a reporter from D — La Repubblica magazine. “But it has been driven by a great journalist, Anna Wintour, who wants all women to be like her and to dress the way she does.”
Who Made the Time’s 100 2012?
Guess the kids from fashion aren’t what Time magazine wants…or maybe they just really have a thing for Sarah’s. Only two fashion industry individuals have made the Time’s 100 list this year: The head of Alexander McQueen Sarah Burton and Spanx creator Sarah Blakely.
Katie Couric even commented on Blakely’s rise with comedy: “The comic irony of Spanx is that the woman who became a billionaire after inventing them doesn’t even need them. Poor thing, she was a size 2 when the idea hit her.”
– Taneisha Jordan
Source: Time.com; NY Mag
Tags: Air Aroma, Alexander McQueen, American fashion, Anna Wintour, apple, D â€” La Repubblica, Fashion Headlines, Greatest Hits, iFragrance, Katie Couric, Roberto Cavalli, Sarah Blakely, Sarah Burton, SPANX, Time 100