Retail Detail: eloquii by The Limited Opens Store For Stylish Plus-Sized Women

April 25, 2012 • Fashion Blog, Retail Detail

Finally an underserved market is being served! eloquii by The Limited, is a new full-figured fashion line that celebrates a woman’s sense of style, respects her curves and offers uncompromising fit, quality and comfort. The e-commerce site has been so successful  eloquii by The Limited is thrilled to announce it will be opening its first brick and mortar retail destination in Troy Michigan at the Somerset Collections on April 26 at 5pm for their grand opening. It will be a shop-in-shop in The Limited’s newly renovated 6,130 square foot store. Detroit area women will access to the latest plus size trends at reasonable prices.

“We first launched eloquii in response to The Limited’s customers asking for additional size ranges” says Linda Heasley, CEO of The Limited. “We are once again listening to her comments in our stores, on our Facebook page and our website and are thrilled to be launching our first eloquii store in response to her needs and requests!”

The shop will feature a selection of styles from the Spring/Summer collection including top, bottoms, dresses, and accessories. Allowing the eloquii customer to shop in style, the space will have custom signage, a window presentation, hangers and iPad’s to help with styling looks.

eloquii by The Limited was launched last year to provide Limited clothing in a larger size range. Head designer Jodi Arnold (from Mint by Jodi Arnold) has designed the line with custom fit and proportions unique to the plus sized fashion consumer. After a successful inauguration online, eloquii is responding to the demands of their fan base and to six retail locations opening in the next 2 months. Expect additional stores to open in Indianapolis, Chicago, DC, St. Louis and Baton Rouge.

In celebration of the opening day, eloquii is offering $50 gift cards to the first 100 shoppers who come see the new store starting at 5pm on April 26th.

eloquii at Somerset Collection is located in The Limited, North Structure, Second Level, 2800 West Big Beaver Road Troy, Michigan 48084

Shop eloquii by The Limited on-line too! or in six shop-in-shops.


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