News Flash! Kirna Zabête Collab For Target

May 7, 2012 • Breaking News, Retail Detail

Kirna Zabête co-founders Sarah Easley and Beth Buccini

Next up on the agenda for The Shops at Target? NYC’s Kirna Zabête! The retail giant’s latest collaboration project has us really excited. Kirna Zabête co-founders Sarah Easley and Beth Buccini, who carry brands like Balenciaga, Lanvin and Celine in their Soho shop, will collaborate with Target on a 100-piece collection of apparel and accessories, according to WWD. The collection will hit all 1,764 Target stores and on September 9. Prices for apparel and accessories will range from $9.99 to $199.99.

Buccini and Easley opened their 5,000-square-foot store on Greene Street in SoHo in 1999. Back then Kirna Zabête was known for carrying lesser-known European designers such as Josephus Thimister, Saskia van Drimmelen and Anne-Sophie De Campos Resends. In recent years, they have added lines like Balenciaga, Lanvin, Celine, Givenchy, Victoria Beckham, Vionnet and Alexander Wang.

“We have had them on our radar for some time,” a Target spokesman told WWD. “How they edit their assortments coupled with their personalities and the environment of their shops made them a natural. We’re going to introduce Target guests to an incredible collection and elevate the role of the shop owner. Like Laure Heriard Dubreuil [chief executive officer of The Webster], they know fashion and they know what women like. What’s so fascinating working with shop owners is that they’re creating and curating the perfect assortment of goods for the woman walking into their shop. They took the same approach with the collection they did for Target. In many ways, it’s pushing the boundaries and introducing the Target consumer to a different side of style.”

We are literally counting the days!

Source: WWD

Image: Feed Me Fashion

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