Marchesa…..in stores?! The New York-based brand which has become an increasingly popular staple on the red carpet, known for its artful embellishments and calligraphic motifs, is apparently going to become at least slightly more accessible. The brand just finalized a licensing agreement with LF USA, the U.S. subsidiary of Hong Kong-based Li & Fung, to launch a lower-priced contemporary line.
According to WWD, Marchesa designer Georgina Chapman and co-founder, Keren Craig, wanted to include the brand’s luxe, signature touches to separates, day wear and accessories. The suggested retail price points will range from $150 to $750 (yes, for Marchesa!) “We have always had a vision for Marchesa to be a lifestyle brand,” said Chapman, in an exclusive interview with WWD. “We have been very specific for eveningwear so far. We always had this dream Marchesa could transcend into all different areas of lifestyle.”
The as yet to be named collection will embody the same sensibility as the collection line, yet with a wider appeal. “We have been so specific for such a long time, and the idea to broaden out to a different consumer, and to our same consumer as well. We haven’t really looked at that market yet. My dream is to give Marchesa many facets, and that’s just one of them.” Chapman said the plan is to launch the line with LF USA, who will use its extensive global network to produce the line, around pre-fall 2013.
Article Source: WWD
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