Seems that time spent on”Fashion Star” was for a reason. Nicole Richie is designing a capsule collection for Macy’s called Nicole Richie for Impulse. The collection will be exclusive to the store’s Impulse department catering to Millennials, and sold in about 100 Macy’s locations as well as on macys.com, beginning mid-September.
So, what we can expect that we can’t get from House of Harlow 1960? Prints… lots and lots of prints. “Right now, fashion is in a print cycle and Nicole does a lot of prints,” said Martine Reardon, Macy’s Inc.’s chief marketing officer. Readon also added that bold prints, citing a peacock print Richie has used in the past and will provide for Macy’s, and bright jewel colors as a big theme in the line, which will offer 24 to 30 styles.
Richie has already proven she has the designing chops, so this should be a shoo-in, right?Are you excited or is this destined to be a celebrity dud?
- Taneisha Jordan
Source & Photo: WWD