Retail Detail: Piperlime to Open Actual Store This Fall in NYC

May 9, 2012 • Fashion Blog, Retail Detail

First it was Gap’s Athleta and now it’s their Piperlime site! It was announced today, Piperlime, the online shop known for shoes and apparel, will open its first retail store this fall, at 121 Wooster St. in the SoHo area of New York City. Remember their SoHo pop-up back in Fall ’10? The new 4,000 square foot space will offer a similar curated assortment as what’s sold online. Styled as a boutique, the store will feature the best range of brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.

“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” she said.

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