It’s that time of the year again for the 2012 The Makeup Show NYC! If you have not heard about The Makeup Show, then you must have been living under a rock (well not really) – but it is the place to be for professional beauty artists and the entire industry. The Makeup Show has been the holy grail for PRO-Only education and hands-on-training, with pro-focused brands and industry sponsors.
I was able to speak with James Vincent, Director of Artist Relations & Education, about New York’s upcoming show and what was in store for us this year! Every year with new products, new launches, new presenters and new brands, I was excited to ask James questions.
SCS: What’s new and what are you excited about this year for The Makeup Show?
JV: Every year we bring the show a little bit further, and we really work to make it resource. The show is only open to industry insiders, you have to have credentials in order to purchase a ticket. So, what it allows us to do is bring in brands that traditionally offer pro discounts, so we tend to bring in a lot prestige. On top of MAC, Stila and Makeup Forever, NARS is one of the new sponsors which is exciting. In Education, we have some of the best artists joining us as well on the career side. In addition to Crystal Wright and Micheal D’Vellis, we have Jed Root who is one of the biggest agents in the industry. We are also really focusing on career so we have an industry insider panel to inform professionals how to take their career to the next level and how to land the jobs. Then we also have our first Career Fair with 20 brands bringing in people from their HR Departments and company owners to meet with artists, view their portfolios and resumes and make hiring decisions for not only New York, but nationally as well. Those are the things I’m most excited about on top of all the makeup that will be there too.
SCS: What are some universal pro-products or newly launched pro-products that any woman can use that are reachable by regular consumers?
JV: That’s one of our goals for this show because for me we we are educating and inspiring the makeup artist and they bring these products to their clients. Prosumer clients are such a big part of the cosmetic industry as well. One of the products I’m most excited about at the Makeup Show is Makeup Forever Aqua Eye Shadow. It’s a pencil shadow that’s water resistant, perfect for all skin tones and great as we head into the summer months. The new Stila Beauty Balm is amazing for prepping the skin, again for all skin tones. It’s one product you can use regardless of your foundation to easily make your complexion more flawless everyday. Temptu’s new Corrective Color Wheel is very easy to understand for women of all skin tones. Temptu Air Pops are being taken from the consumer market and are relaunching for pros as well. I am MOST excited about: the launch of The Powder Group’s new brush line!
JW: The Makeup Show artist Jon Hennessey, Orlando Santiago, Danessa Myricks, and Esterique Aiden and myself will be launching a line of brushes where we each have designed three signature brushes, that when combined make up one set.
For more on these brushes, please check the out at The Makeup Show NYC on May 13th and 14th. They will also be exclusively available on Hautelook.com this summer. Each artist’s set of Limited-Edition brushes will retail for $20 or $90 for the full collection, which include brushes from all 5 artists.
About The Makeup Show
The Makeup Show is owned and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Chicago, Europe and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business.
For more information visit The Makeup Show NYC.
– Kelley Woods, Second City Style Beauty Editor
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