I’m still running off a high from this past weekend’s 7th Annual The Makeup Show as it delivered a phenomenal industry event once again. I wasn’t able to attend opening day, but that didn’t matter because the energy was still there for day 2. Every year I look forward to The Makeup Show as it is the time to restock my products, meet up and network with fellow artists, and to catch some pro classes. It is one of the only events where you can bump shoulders with some of the most influential artists in the industry.
Each year brings something different, and I was on the lookout for any and everything new. James Vincent, per our previous (Second City Style’s interview of James Vincent), always strives to bring us the best and newest brands, products, and education to over 6,000 beauty professionals, buyers, industry educators, press, and retailers every year.
Once I arrived in New York , I hit the pavement running. I only had time enough time to put some gloss on in the cab before I was at the front door of the Metropolitan Pavilion. Unlike previous years, this year I had a strategy, and that was to make a list first, so I wouldn’t overspend and product crazy.
I’m always excited to see new brands. It’s good to see the ‘faces’ of the brand who send us products for review and to discover newer brands. Some of my favorite brands at The Makeup Show this year included NARS, Stila Cosmetics, OCC Cosmetics, Kevyn Aucoin, Kissable Couture, Amour Beauty, Makeup Forever, Glamcor, Bdellium Brushes and the list goes on. With a few oooh’s and ahhh’s, and ‘that color looks great on you”, I ended up with 8 glosses and lipsticks from celebrity Makeup Artist AJ Crimson’s line Kissable Couture. Yes, I got sucked in.
For education, some of the top educators this year included, Frances Hathaway (amazing), Troy Jenson, Buckley, and Ve Neill the ‘Hunger Games’ Head Makeup Artist, and many more. As I was not able to attend a lot of the classes, I can say The Makeup Show always has the best platforms and seminars for just about every area of makeup artistry. Micheal Devellis, founder of ‘The Powder Group’, keynotes are always inspiring and informative. I ran into him on his way to a seminar, and was able to get a quick picture (see right). I thanked once again for such a great event.
Another highlight of this year’s The Makeup Show was the Career Fair which welcomed hundreds of attendees who were eager to network and get face-to-face interviews from the top industry experts. Even though I didn’t make the career fair those that did attend thought it was brilliant. How often can you meet that many brands at once for possible amazing opportunities?
In the end, after a day on my feet non-stop, several products, chats with some of my favorite celebrity makeup artists and an amazing lunch with some fellow artists, I can say this was probably one of the best times I have had at The Makeup Show. I’m so looking forward to next year, and can’t wait to see what’s in store. Til next time!
–Kelley Woods, Second City Style Beauty Editor
Photos: Second City StyleSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: 7th Annual The Makeup Show NYC, AJ Crimson's Kissable Couture, Amour Beauty, Bdellium Brushes, Buckley, Frances Hathaway (amazing), Glamcor, James Vincent, Kevyn Aucoin, Kissable Couture, Makeup Forever, Micheal Devellis, NARS, OCC Cosmetics, Stila Cosmetics, The Makeup Show NYC 2012 Recap, Troy Jenson, Ve Neill