Today’s Fashion Headlines. June 4, 2012.

June 4, 2012 • Fashion, Fashion Blog

The Limited and Sophie Theallet Team Up

The Limited stores have officially tapped Sophie Theallet as its exclusive guest designer, beginning with the upcoming holiday season. The first deliveries of the collaboration’s product are slated to reach the retail chain, including thelimited.com, in November. Theallet told WWD that she was looking forward to “bringing the luxurious nonchalance of my aesthetic to an affordable price point. I like that challenge…to make the best product possible.”

The Limited’s chief executive officer, Linda Heasley, added, “She will be a great inspiration to our customer. She has exquisite taste, and is genuine and approachable, which we love.” Details of Theallet’s designs and price points were not available at press time, but the partnership is slated to extend beyond the launch season. “We’d like to put the collection in as many doors as we can, but it will be a very tight buy, respectful of the specialness of this product,” she said.

Kurt Geiger and Vince Camuto Going European

Vince Camuto and Kurt Geiger have entered an exclusive retail distribution agreement for the Vince Camuto, VC Signature and Jessica Simpson brands throughout Europe. Under the agreement, Camuto and Kurt Geiger, Europe’s largest luxury shoe retailer, will partner exclusively in the U.K., Ireland and Germany. The deal is effective for holiday.

“This is very exciting. They’re a premium retailer,” Vince Camuto, founder and chief executive officer of Camuto Group, told WWD. “We believe that the partnership will allow both companies to achieve significant growth within the European market. We look forward to working closely to develop strong brand identities within the region and continue to expand strategically.” Kurt Geiger shops will offer footwear and handbags from the Vince Camuto, VC Signature and Jessica Simpson collections.

Walgreens Launching World’s Biggest Loyalty Program

Walgreens’ longtime rewards program will launch in September to what it is calling the largest loyalty program in the U.S., on track to become the largest in the world. Walgreens, the nation’s largest drugstore chain, has been on a roll with its 2010 acquisition of Duane Reade, last year’s purchase of drugstore.com and beauty.com, followed by the Look Boutique rollout and opening of the Chicago flagship that sells spirits, high-end wines and sushi. This fall’s launch of the loyalty program — its formal name will be revealed this summer — dovetails with an ambitious upgrade to the technology platform in stores and behind the scenes.

“Ultimately, the secret sauce is not that we have a campaign management system…or that we are building [customer] segmentation, but that we are able to connect the ecosystem together,” said Adam Holyk, divisional vice president. The ecosystem includes analytics and predictive technologies that identify opportunities for Walgreens to shift from a product-centric organization to a customer-centric chain that treats its best customers better.

The formal name of the new loyalty program will be revealed this summer.

– Taneisha Jordan

Source & Photo: WWD

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