Beauty Buzz. Dermelect Cosmeceuticals Debuts Antiaging Nail Color Line

June 8, 2012 • Beauty, Fashion Blog, Industry

The anti-aging Me line by Dermelect Cosmeceuticals

It seems the nail industry is getting more innovative by the minute! With decal manicures and textured nails in fabrics like leather and velvet becoming more and more commonplace, the nailcare industry has been making waves to keep up with the demand for something fresh and new. The latest trend to try will be this month’s launch of anti-againg nail color by dermatological skin care company Dermelect Cosmeceuticals.

The company will unveil their line Me, a range of peptide-rich cream colors, designed to infuse nails with nutrients. Although an alleged cocktail of skin and keratin preserving minerals, the main ingredient is a protein peptide extracted from New Zealand sheep’s wool, which is utilized for bone grafts and skin adhesives in the medical arena. “It’s a material similar to bones and fingernails,” said Amos Lavian, president and founder. “Nails and hands are a natural extension of the antiaging category,” he added . “As a company, we’ve never focused on pigeonholing ourselves on just offering skin care.”

The line is designed to impart overall nail health in two coats. Packaged in square glass bottles with aluminum caps and flat, professional-style brushes,  the line will initially have six initial colors with names like Luxurious, a soft lavender, and Head Turner, a bright tangerine. The fast-drying color is billed to last between 7 and 14 days, as well as improving the condition of the new nail growing in.

Industry sources expect the line at higher-end chemists like  C.O. Bigelow later this month. Nails need some anti-aging love too!


-Alia Rajput

Article and Photo Source: WWD

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