Legally Yours. Adidas Cancels Shoe Due to Racist Accusations.

June 19, 2012 • Blahnik Tonic, Fashion Blog, Industry, Legally Yours

The offensive footwear: the Adidas JS Roundhouse Mids

The latest fashion controversy broke today when footwear and sportswear company Adidas announced the cancellation of an upcoming sneaker line. The brand shot itself in the proverbial sneaker when it debuted a sneak peek of their upcoming Adidas JS Roundhouse Mid, a $350 street sneaker that would be hitting shelves in August. But they didn’t seem to anticipate what happened next.  The shoes’ standout feature is an ankle shackle and the photo was accompanied with the caption, “Got a sneaker game so hot you lock your kicks to your ankles?”

Facebook followers immediately stormed the sportswear label’s page, leaving more than 2,000 comments on how shockingly similar the ankle cuff was to “descendants of slaves”, according to the New York Post. Comments like “Adidas, you should be ashamed of yourselves. The mockery of oppression that has not been overcome,” preceded an outcry to boycott the German company entirely. Another poster said,  “How would a Jewish person feel if Nike decided to have a shoe with a swastika on it and tried to claim it was OK in the name of fashion?”

Reps from Adidas rushed to their defense, vehemently denying any connection between slavery and the sneakers. But by Monday evening, the embarrassed company announced the line would be pulled.  “We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace,” the official statement said. And who says social media platforms have no place in the world?? What do you think, dear readers? Was the outburst justified or an overreaction? Let us know!
-Alia Rajput

Article and Photo Source: New York Post

 

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