Today’s Fashion Headlines. June 20, 2012.

June 20, 2012 • Fashion, Fashion Blog

Givenchy Unveils New Campaign

Riccardo Tisci, whose shows for Givenchy often feature bone-shuddering electronic music, has decided to portray the euphoric energy of a rave party in the French house’s fall campaign, featuring model Stella Tennant.

“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs,” the designer told WWD about the fractured images. “Stella represents modernity, elegance, masculinity and femininity at the same time, together with a dynamic, energetic beauty.”

Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga are the other “new stars of the Givenchy gang” who join the party with Tennant, Tisci added. Mert Alas and Marcus Piggott photographed the ads, with styling by Carine Roitfeld. The spots are slated to break in September issues of various international editions of Vogue, as well as Harper’s Bazaar and W.

J. Crew: London Bound?

It appears J. Crew is set to lay down roots in London soon. Millard “Mickey” Drexler, J. Crew’s chairman and chief executive officer, was spotted in London this week — on his way to Pitti Immagine Uomo in Florence — scoping potential locations for the brand’s first stores outside North America. A selection of J. Crew merchandise is available internationally through Net-a-porter.com, and earlier this month the company unveiled a distribution tie-up with Lane Crawford in Asia. Industry sources in London added that Drexler was meeting this week with real estate agents and property owners in his hunt for store space. The plan is to open one or more stores in central London next year.

Narciso Kicks Off Kohl’s Program

This fall, Narciso Rodriguez becomes the first designer to participate in Kohl’s new Design Nation program. Developed by LF USA, the concept adds a new twist to fashion’s high-low game: Rather than simply bring designers to a retailer with special, limited-edition lower-priced lines, the program teams them up with a city of their choice, then takes them on a journey to that location to find inspiration for the monthlong capsule collection.

Rodriguez kicks the program off this November, confirming a WWD report last Thursday. The program is expected to continue for spring with Derek Lam, sources said. LF USA executives could not be reached for comment on the program, while Kohl’s declined to confirm the identity of the second designer.

– Taneisha Jordan

Source & Photo: WWD

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