Fashion is Embracing ‘Social Gaming’
Interactive gaming is stepping up and is being used in the fashion industry. This is not a new concept; games like Farmville and Sims have been popular and played by millions. James Gardner, founder and chief executive officer at Createthe Group said, “Gamification in fashion presents and enormous opportunity to communicate with and deeply engage loyal customers.”
Fashion week live was one of the earliest interactive websites designed for the fashion industry. Some interactive fashion games include tasks of forming a career in any area of the fashion industry. Users are then encouraged to tap into talents and network with other players. I really like the idea of this! Since social media is everywhere, it would be a great way to get people drawn to your site.
Doo-Ri Chung is Leaving her Fashion House
Doo-Ri is leaving the fashion house that she started. Doo.Ri was founded in 2001. Tharanco Group, owner of Doo.Ri, “wished Chung well in all her future endeavors.” There was no comment from Chung about her leaving. In 2006, she was awarded CFDA Fashion Award for Swarovski/Perry Ellis’s Up and Coming Designer of the Year. She also wont the CFDA Fashion Fund Award the same year. Her line sells at Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Barneys New York. She is known for her jersey draping, and dressed Michelle Obama in the fall for a state dinner. A market sources said that a sale of the firm is a possibility. Hopefully everything works out for the Doo.Ri brand.
Lana Del Rey for H&M
Lana Del Rey has landed a contract with H&M to become the face behind the brand. The singer, who might be best known for her uncomfortable “SNL” performance in January was criticized by Brian Willams. Even with that, Lana still managed to increase her following, a hit album and has attracted attention to her style. A source says that, “She is shooting an H&M campaign in New York.”
Source: WWD & NY Post